Lincoln Shevy - Shine (EP)
Following its successful debut in Lagos, Imperial Black is set to bring its unique blend of sophistication and cultural flair to Nigeria's capital. On February 22, 2025, the official launch will unveil this premium whisky, promising an evening rich in music, fashion, and curated experiences.
The evening will feature live music performances by the acclaimed Shyne Band, the dynamic DJ Ivy, and the talented violinist, Irregular Skillz. Adding to the event’s allure will be a fashion runway showcase presenting a unique fusion of heritage and contemporary designs, offering attendees a spectacular visual experience. Guiding the evening's festivities is the charismatic host, Alien Lamba, ensuring an engaging and memorable occasion.
Expect an atmosphere charged with energy; live performances where music collides and tells its own stories, a fashion showcase blending heritage with contemporary edge, and curated spaces designed to embody true refinement. Every sip, every sound, and every moment is deliberate.
Signature serves will set the tone, offering a refined taste of the blend’s craftsmanship. A blend made for those who carve their own path, because beyond the music and style, there’s something more waiting, the unique taste of Imperial Black Whisky.
Speaking on the anticipated unveiling in Abuja, Mr. Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, shared: "We are very proud to introduce our latest offering, Seagram’s Imperial Black, which has been specially curated as an ode to the unstoppable 'Naija Spirit.' We are proud to push the boundaries of blending excellence & craftsmanship with this exquisite expression of select American grain spirits and the finest Scotch malts, offering a smooth and more refined finish. The arrival of Seagram’s Imperial Black marks a significant milestone in our endeavor to drive premiumization by offering a unique experience that will be loved by the quality-seeking Nigerian consumer."
